bc baby-friendly network

World Breastfeeding Week 2007

The theme for 2007 is "Breastfeeding in the First Hour".

Each year, the BCBFN collates a variety of materials to assist you in planning your World Breastfeeding Week Event. You'll find the current materials on this page, as well as a link to the archives from previous years. From posters, to brochures to power point presentations, there's something here for all your WBW needs!

We hope you find these materials helpful and welcome your feedback.

The committee is still working hard so please check back again for more great resources!

BREAST CRAWL VIDEO
UNICEF, WHO and WABA along with the scientific community strongly recommend initiating breastfeeding within half an hour of birth. Evidence shows that early initiation can prevent 22% of all deaths among babies below one month in developing countries. Watch and share this beautiful video of breastfeeding initiation.

You can watch the video here (double click on the player for full screen view), or download to your computer. PC Users: Right-click on the "Download" text link and select "Save Target As." Macintosh Users: Click and hold on the "Download" text link and select "Download Link to Disk."

Marvellous Breast Milk
An upbeat power point presentation that can be used as a teaching tool in prenatal classes or in any educational setting. Can be set to run on an automatic loop. Summary of the project by the authors.

The First 48 Hours of Life - Hormones After Birth^PDF
This is a Power Point created by Ellen Chetwynd, RN, BSN, IBLCE, Perinatal Nurse Coordinator of the University of North Carolina Department of Family Medicine Maternal Child Health Program. This PP: reviews biological chemicals that play a role in birth, post partum bonding, and parenting; explores the behaviors of newborn mothers, fathers, and babies immediately postpartum; analyzes which hospital polices are helpful, or harmful to this human, biological progression.

A Mosaic of Breastfeeding Positions ^PDF
This is a brochure that shows a wide variety of breastfeeding positions, so you always have an image handy to show mothers. There is a description of each position as well. Created by students from the Douglas College Breastfeeding Course for Health Care Providers.

A Native Community Rekindles the Tradition of Breastfeeding ^PDF ---- temporarily unavailable
This is the story of how one native community learned how to effectively reach their young mothers and make a difference in breastfeeding rates and duration, but more importantly, in the satisfaction of the mothers with their breastfeeding experience.

Universal Breastfeeding Symbol ^PDF
This easy to understand symbol can be used in many ways, from indicating a breastfeeding friendly retail establishment, to marking a feeding/changing area for breastfeeding mothers in public spaces, and will increase public awareness of breastfeeding. The symbol was designed by Matt Daigle and was chosen from among 500 entrants in a contest held by Mothering Magazine in 2006. It has been donated, copyright free, to the public domain.

Letter to Industry: Requirements Related to Nutrition Information and Nutrition and Health Claims for Infant Formula^PDF
An open letter from Health Canada and the Canadian Food Inspection Agency to the formula industry.

Benefits of Breastfeeding A to Z ^PDF
A one-page handout.

Lying Down May Help Breastfeeding ^PDF
A BBC News story - would be a useful handout at a booth or during prenatal classes.

Outcomes of Breastfeeding ^PDF
49 pages of research based evidence: Effects on the Infant; Maternal Effects; Societal Effects. Posted on the La Leche League International website.

Lamaze Breastfeeding Position Paper ^PDF
from Lamaze

The Dance of Latching ^PDF A two-page handout from the ILCA Inside Track series that, with helpful illustrations, explains latch in very simple, clear terms that a stressed mother can understand.

First Hug ^PDF --- temporarily unavailable
from Massachussets Breastfeeding Coalition. A powerful poster that would be perfect for your WBW display.

Hospital guidelines for the use of supplementary feedings in the healthy term breastfed neonate
from Academy of Breastfeeding Medicine

Brochure for Youth
This brochure is very colourful and packed full of information in a question and answer format. From WABA

Official Proclamation of Breastfeeding Week in British Columbia

ARCHIVES
WBW 2006
WBW 2005
WBW 2004
WBW 2003
WBW 2002